A Manchester-based company has used the UK’s coronavirus lockdown to collaborate with a local artist after working with him to create a unique packaging design for its products.
Based at Manchester Science Park, Levitex has worked with local painter, drawer and sculptor, Gideon Conn, to design fresh new product packaging, which celebrates collaboration and the story behind the brand so far.
Levitex has developed a completely new type of foam technology for mattresses, pillows and other products and is hoping to crack the UK’s sleep market. It follows a successful Kickstarter campaign in 2019, where the company finished 334% over its target.
Following Gideon’s signature silhouette drawings, the new design features 36 individuals, across a range of industries, who have provided support and expertise to continue to drive the Levitex business forward. They include Invictus Games captain and army veteran, Major Bernie Broad and World Cup finalist and Sale Sharks player, Tom Curry.
James Leinhardt, CEO and Founder of Levitex, said: “We knew we wanted to celebrate everyone that has supported Levitex on our journey so far and with the UK in lockdown right now, we thought it would be great to collaborate with a local artist and ask him to create us a unique design from home.
“I have known Gideon for years and he is a brilliant artist, so it is so exciting to be working together to create the new imagery. This is a perfect example of how we can be creative when we collaborate, despite the restrictions we have in place.
“The design is a ‘thank you’ to those who have believed in us, including leading academics, sports physios, professional athletes and the general public. Whether it is through research, clinical trials or shouting about us on social, now we’re recognising that visually through our products.”
Gideon Conn added: “Businesses working together to support each other is something that our country needs right now, so I loved working with James to create a design that showcases the number of people it takes to make a small business succeed when competing in a congested market.
“The relationships that James has established will aid Levitex’s success in the future – and this is just his way of showing his appreciation. I am so pleased I could help.”
In addition to medical professionals from regional Universities, the team at Levitex have also teamed up with some big-name athletes and high-profile sports teams in the UK. Supporting the innovative products include Sale Sharks, Preston North End FC, the Chelsea FC Women’s team, alongside British high jump star, Morgan Lake and Toronto Wolfpack’s Sonny Bill Williams.